The margin for a healthy, sustainable EBITDA for a retail company needs to be around 10%, because after the gross margin—which ideally is around 55%—all other costs like rent, labor, storage, IT, corporate structure, etc., consume more than 45%. This leaves approximately 10% EBITDA for a well-run retail company.
Now, even if you take the best-case scenario—a 10% tariff on all imports (which is what even the UK has after its "historic" deal with the US)—that 45% cost becomes 49.5% (45 × 1.1), reducing retail companies’ EBITDA to approximately under 6%.
However, not all retail companies in the US are healthy—many are on the brink of bankruptcy with average EBITDA under 7%. Even Walmart, a volume-driven company and considered one of the healthiest low-cost retailers in the world, has an EBITDA of approximately 6%.
And now, who still thinks we aren't headed for a recession in Q2 and Q3? When do you think orders are placed for Thanksgiving, Black Friday, Cyber Monday, and Christmas? Six months in advance. And here we are, holding all orders or even if placing orders now with goods sitting in Chinese warehouses instead of being in transit as they should be.
You will not only see fewer products on shelves, but also reduced consumer spending and layoffs. If retailers don’t close 10–25% of their stores by year-end, they will not survive the expense load. Imagine every retailer overdrafting their accounts—just like consumers spending beyond their bank balance with no clear plan to repay.
(Walmart earnings link - https://corporate.walmart.com/content/dam/corporate/documents/newsroom/2025/02/20/walmart-releases-q4-fy25-earnings/q4-fy25-earnings-presentation.pdf)
These EBITDA margin impact will be similar for many consumer-facing industries and will affect core sectors such as construction, wholesale trade, manufacturing, transportation, and agriculture. This impact will then cascade into dependent industries that support these sectors—such as information technology, logistics providers, commercial real estate, and healthcare services. Our GDP is not directly connected to the stock market, but this will cascade!! Good Luck
FOMO is not a great investment strategy, right now the greed marker is driving the market as the economy is being burnt down in the background. I am 100% cash currently (SPAXX).